DAVE BROSHA | PAUL ZIZKA | ERIKA JENSEN-MANN
JOHN E. MARRIOTT | VIKTORIA HAACK | LANNY MANN
You have a passion for photography, but when it comes to monetizing
your images, you're not sure where to start or where to go next.
This course is for you.
The Business of Photography gives you back-door access to the inner workings of six successful photography businesses.
See how these respected and acclaimed photographers made it happen so that you can make a living doing what you love.
Proudly presented by OFFBEAT Photography Inc.
Whether your goal is transitioning to fulltime photography or making a side income off your photos, you'll glean insights and insider knowledge that'll set you down the right path.
There is no skimming the surface in The Business of Photography. With 15 hours of video content, you're getting an in-depth, comprehensive and well-rounded look at how you can structure your own business and start earning income from your images.
JOIN THE MAILING LIST
TO STAY IN THE LOOP
(Maybe you need some more time to decide?)
IN NUMBERS:
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"The Business of Photography is a game-changer, providing easy-to-understand lessons, by world-renowned photographers, in a format that is simple to follow, but powerful in the quality of information shared. The lesson plans work through all the bare-bones of setting up a successful photography business and the honest stories, tips, advice, and guidance provided by the instructors make it even more motivating and accessible. This course is a must for any photographer that is looking to push themselves to be a more successful creative!"
– Joel Robison, Conceptual Photographer @joelrobison
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BUSINESS OF PHOTOGRAPHY:
MAIN TOPICS COVERED
OPERATIONS AND ADMINISTRATION
MARKETING
INCOME GENERATION
CLIENT RELATIONS
CREATIVITY + WORK LIFE
see full curriculum below
Meet Your Mentors
_______
DAVE BROSHA
Portrait | Landscapes | Editorial
~ Award-winning, multi-genre photographer, educator and world traveller based in Prince Edward Island, Canada
~ Nikon called him: "One of the most celebrated creative photographers in the world."
~ a Sigma Pro Photographer and StrobePro Professional
~ Author of Northern Light and regular contributor to Photo Life Magazine and Outdoor Photography Canada.
PAUL ZIZKA
Landscapes | Adventure | Astrophotography
~ Passionate adventurer and explorer based in Banff, Canada.
~ Multi award-winning photographer with six published books, including Canadian Rockies: Rediscovered, Mountain Image Winner at the 2018 Banff Mountain Book Awards
~ Sponsored by Canon, Manfrotto, Ball Watch Company and more.
~ Publications include Maclean's, National Geographic Adventure, Alpinist, Huffington Post, The Guardian, Islands, and Canadian Geographic.
ERIKA JENSEN-MANN
Wedding | Travel | Documentary
~ Award-winning wedding photographer based in Canmore, Alberta.
~ Fearless Photographer of the year, 2015; International Wedding Photographer of the Year, 2017
~ Two of the Top 10 Wedding Photographers in the World (Fearless, 2014 - 2019)
~ Founder of the Real Life Conference
~ Sought-after speaker, inspiring others to transcend the conventional boundaries of wedding photography
JOHN E. MARRIOTT
Wildlife | Landscapes
~ Premier professional wildlife and nature photographer based in Canmore, Alberta.
~ Publishing credits include National Geographic, BBC Wildlife, Canadian Geographic, Maclean's, Reader's Digest and six coffee table books.
~ Host of the popular web series, EXPOSED with John E. Marriott
~ Contributing editor for Outdoor Photography Canada magazine
~ Associate Fellow with the International League of Conservation Photographers
LANNY MANN
Wedding | Travel | Documentary
~ Award-winning wedding photographer based in Canmore, Alberta.
~ Fearless Photographer of the Year, 2014; International Wedding Photographer of the Year, 2017
~ Two of the Top 10 Wedding Photographers in the World
(Fearless, 2014 - 2019)
~ Sought-after speaker, inspiring others to transcend the conventional boundaries of wedding photography
VIKTORIA HAACK
Portrait | Landscapes | Commercial
~ Originally from the UK, now based in Salmon Arm, British Columbia.
~ Select collaborations include Nikon Canada, Lowepro, BCSPCA, Purina, Vichy Canada, Telus and The National Trust.
~ Nikon Canada Ambassador and Lowepro Global Ambassador
~ Publications include BBC, CBC, N Photo Magazine, Outdoor Photography, Photo Life, Canadian Geographic, and more.
~ Freelance writer for PHOTO News magazine
Do I Really Need a Business Plan?
Backend Administration and Recommended Tools
Money Management: Budgeting, Invoicing,
and Bookkeeping
Help! Outsourcing and Hiring
Operations/Admin Roundtable
Marketing
Building Your Personal Brand
Social Media: Growing and Maintaining
a Following (Part 1)
Social Media: Growing and Maintaining
a Following (Part 2)
Your Portfolio and What To Put In It
Inbox Insights: Building a Newsletter List
Marketing Roundtable
Income Generation
Income Diversification
Proper Alignment: Securing Sponsorship
Passing on Your Knowledge: Teaching and Workshops
The Retail Game: Product Development
and Where to Sell
Printing: The Where To and How To
Working with Stock + Agencies
Set It and Forget It: Passive Income
Coffee Table Goodness: Publishing Books
Working with Magazines
Income Roundtable
Client Relations
How Much Should I Charge?
Setting Expectations and Dealing with Clients
How to Land Commercial Work
Portraiture: How to Build a Client Base
Setting Yourself Apart in the Wedding Industry
How to Keep Your Clients Happy
Client Relations Roundtable
Staying Creative and Motivated
Your Work Recognized: Awards
and Photo Competitions
Time Management + The Work/Life/Family Balance
How to Stay Relevant
The Trap of Comparison
Mentoring and Being Mentored
Creativity + Work/Life Roundtable
Bonus "Ask a Mentor"
These drip into the program
30 days after sign-up.
What was the biggest mistake you made when
starting your business?
What is your #1 tip for starting
a business?
What challenges do you face with
your business?
What mistakes did you make when
monetizing your photography?
Bonus Roundtables
These drip into the program
30 days after sign-up.
Power of Community & Equality
Talent vs. Luck vs. Hardwork
Let's Talk About Competition
Critiquing Your Own Business
Business Ethics
A Photographer's Skillset -
What do you need to make it?
________
PLUS helpful tools, book recommendations, resources and downloads compiled by our team of mentors to help you grow your business.
diverse experiences of six established and acclaimed photographers.
Because no two businesses are alike.
COURSE INCLUDES FREE 1-YEAR MEMBERSHIP
TO OFFBEAT (VALUE $95), ONE OF THE WEB'S
MOST CUTTING-EDGE AND SUPPORTIVE
PHOTO COMMUNITIES.
offbeatphoto.ca
FAQs
The course is 100% self-paced. Once you've enrolled it's up to you how long you take to complete it.
How long do I have access to the course material?
Once you've enrolled, you'll have lifetime access to the course material.
Do I need to view this course on my computer?
Nope! Download the Teachable app (iOS) and you'll be able to view the course material on various devices. You can even download content for offline viewing on the app.
Can I share this course with others?
Each student is required to have his or her own account and login.
What if I'm a member of the OFFBEAT Community?
We give $50 off the registration fee to our community members! You'll find the info in our Member Portal or Facebook Group.
What is the refund policy?
Students who have watched at least 10% of the course material and are not satisfied with the Business of Photography have 30 days from the point of purchase to request a refund.
Why is this course priced in Canadian Dollars?
OFFBEAT is proudly based in Canada, but the Business of Photography course is applicable to students anywhere in the world! Use xe.com or a similar service if you're curious about what the current exchange rates are.
Is there a gift option?
We do not currently have a gift option for the Business of Photography. If you'd like to give it as a gift, please notify the receiver in advance and use their contact information and email address when you purchase. You can use this image to notify them of the gift: https://offbeatphoto.ca/wp-content/uploads/2019/09/GIFT-Business-of-Photography.png.
Need help?
Email us at support@offbeatphoto.ca.
The Business of Photography was filmed
on location at the Moose Hotel & Suites
in beautiful Banff, Alberta.
The video series was filmed,
produced and edited by
The UpThink Lab.
We all know what it's like to
start a business from scratch,
and we've been in your shoes.
SAMPLE MODULE
(Here's a freebie, so you know what you're in for!)
ever to supporting independent artists
who are passionate about what they do."
-Business of Photography series mentor,
Paul Zizka
